Sales Funnel Lesson #2 - How to Attract Quality Leads with a Squeeze Page

The very start of your sales funnel needs to begin with the
squeeze page. A squeeze page is just a Web page that offers the
visitor something of value, such as a report on a specific topic
of interest, in return for the persons contact information
(usually the persons name and email address).

The idea behind the squeeze page is to entice the visitor to
willingly give up his/her name and email address so that you can
follow up with him/her later with other relevant and useful
information so that you can build a relationship with him/her
and show that you are an expert in this industry or niche. 

Once the person feels comfortable with you and feels you know
this industry or niche well, he/she will be more likely to
purchase the offers you recommend to him/her. These offers
should consist of your own products, as well as affiliate offers
that you endorse.

Of course, as mentioned before, the greatest online profits come
from products you own, so you really want your subscribers to
become comfortable with you so that they will purchase the
offers in your sales funnel.

This is where the bulk of your profits will come from and, if
you build the relationship properly and dont abuse their trust
or time, its certainly possible that they will purchase from
you repeatedly whenever you offer a product offer of relevance
to them. This is how you can build your online income over time.

Therefore, you need a product that you can offer to your squeeze
page visitor for free in order for him/her to be willing to give
up his/her contact information. You can either create this
product on your own, use outsourcers to create it, and/or use
private label rights (PLR) products to create it. 

The main point is that the information must be valuable to the
subscriber and the squeeze page must indicate exactly what the
prospect will be getting when he/she submits his/her contact
information.

Therefore, if you plan to provide a mini-report or mini-ebook on
how to get more qualified traffic to your website, your squeeze
page must indicate this, and your autoresponder needs to send
the link to download that report or send an email with the
attached file as soon as the subscriber has sent his/her contact
information (known as single opt-in) or after he/she has
confirmed that he/she wants the report (known as double opt-in).

If the information sounds valuable to the subscriber, he/she
will be willing to give up his/her contact information. 

If it doesnt, he/she likely wont, so the free gift must be
something that the subscriber wants to find out about so that
he/she will give up his/her contact information.

Note that the information you provide in this free report should
be useful to the person, but it should NOT include everything
about the topic in question. 

If you include all of the information in that free report,
theyll have no reason to buy any of your related offers, which
is exactly the ultimate goal you have in mind for them.

Thus, the free report needs to be useful and valuable to where
it gives them some insight into the problem or issue they are
having, but also indicate or imply that you have more valuable
information for them to consider acquiring by visiting your main
products sales page, the link of which should be at the end of
your free report so that they can find out more about it and
purchase it.


To Your Success,
YOUR NAME

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